What are you doing differently in 2023 to make it an even better year for your business than 2022? The world has changed a lot in a few short years; the businesses that succeed through change are the ones that adapt and innovate....
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Scary & Surprising Small Business Stats You Need to Know
The month of October has many of us embracing all things spooky. Instead of trading ghost stories, we're going to share a list of scary and surprising small business stats that you need to know about. But don't worry, we've got solutions on how to make sure they don't...
Why Investing in Brand Identity is Essential in 2023
How often you’re in front of your clients, and the quality of your brand identity, can literally make or break the success of your business. We all know that keeping in touch with clients leads to retention, and an increase in word of mouth, but I want to talk about...
5 Tips to Finding Your Competitive Advantage
Finding your competitive advantage is key to your small business's success. Digital marketing statistics tell us that 70-80% of people will research a small business online before contacting or making a purchase from them. When prospects search for your business,...
5 Ways to Make Your Next Follow-Up Your Best Follow-Up
Follow-up is crucial to a business's success. The faster you follow up, the more likely you are to close the deal. In fact, one study found 78% of customers buy from the company that responds to them first. By not following up with prospects, you put your reputation...
10 Small Business Marketing Strategies and Tactics That Work
For many small businesses, priority number one is figuring out how to stand out from the competition and achieve wider awareness in your local market. But what's the best strategy? Should you focus on offline or online marketing? How do you prioritize marketing tasks?...
10 Reasons You’re Losing Followers on Social Media
When you started building your business social pages, you likely had a number of goals in mind. Maybe you wanted to increase brand awareness, earn referrals or convert sales. But one thing you definitely didn't hope for was losing followers on social media. It's...
4 Types of Referrals to Benefit Your Business
In business, your reputation is everything. If your customers don't trust you, they won't return. They definitely won't recommend you to friends and family. One way to bolster your reputation is by taking advantage of various types of referrals—word-of-mouth, online...
How to Solve 3 Common Contact List Challenges
Within your contact database lies your next repeat customer or referral. As a business owner, it's one of your most valuable assets. So, is your contact database up to date and easily accessible? For many business owners, the answer to that question is no. But there’s...
10 Business Tasks to Knock Out From Your Phone
Think back to a time when browsing the internet from your phone was unheard of. It’s hard to imagine, right? Especially in a time when a whopping 90 percent of the world’s internet users access the web through a mobile device. On...
5 Easy Marketing Ideas for Small Businesses in 2021
The way we do business changed in 2020. That's true for just about every business regardless of size, but it's especially true for small business owners, independent professionals and one-person shops. According to experts, we'll still be living in this new, socially...
Should You Buy Leads? Try These Strategies First.
For some small business owners, buying leads sounds like a good idea. At first glance, it seems to be a shortcut to more business -- after all, you're constantly struggling to get your brand in front of more people, so why not take the most direct route? But all too...
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